Ep. 34: adidas vs Nike, Inequality in Women's Coaching and Ross Barkley's Revenge Tour

adidas are in the middle of an incredible run right now, with the marketing behind the latest Predator drops showing the rest of the game how to bring football, culture and product together in 2024. The VERSUS team breaks down why the Three Stripes are racing ahead of Nike in football culture right now with the help of elite product marketing, Jude Bellingham, and more. We also discuss the shocking lack of women's coaches at every level of the game, and put Ross Barkley's revenge tour with Luton Town under the spotlight. 'The Future of the Football' is a podcast from VERSUS bringing you closer to the people, the stories and the ideas shaping the future of the game we love. Host: Corey Pellatt Guests: Amie Cripps, Ahmed Shooble, Johnny Kay