Ep 34: Amir Zonozi
from We Need To Be Doing That Hosted by HEARTLENT Group
Amir Zonozi is President and Co-Founder of Zoomph, a company that helps teams, leagues, brands, and agencies measure the value of sponsorships and understand their audiences for sports and esports. We discussed: - Amir’s background - How Zoomph started, and the teams they first started working with (“They gave us Press passes, and they shouldn’t have”) - Amir deconstructs sponsored content that performed well because it incorporated the data - How important is the team winning to the success of the content they share? - Why Specification and Community matters so much - Is there such a thing as too much data? (Question submitted from Christian Matthews, Vice President, Strategy & Sponsorship - Washington Football Team) - Did you know Shaq has a 12-song Greatest Hits rap album?! Elliot did! - Shoutout to NWSL, NWHL, Paul Rabil, Dan LaTorraca and the Carolina Hurricanes, Washington Football Team, XFL Digital Teams - Amir tells a great eSports sponsor story: DHL Amir on Twitter // https://twitter.com/Zonozi https://zoomph.com __________ WNTBDT.com @ElliotGerard // @jonahballow // @keiths
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