Ep 34. Coaching vs. Consulting: Why It Matters More Than You Think

Most franchise systems say they’re “coaching” their franchisees—but in reality, they’re consulting, telling, and creating dependency. In this episode, Angela Coté and Jennifer Brannon break down the critical difference between coaching and consulting—and why it directly impacts franchisee engagement, performance, and scalability.Through real-world roleplay examples, they unpack what ineffective coaching actually sounds like, how it leads to frustration and burnout, and what to do instead. If you want field coaches who drive ownership, accountability, and real results—not just give advice—this episode will challenge how your system supports franchisees.