Ep 34: Eric Hilton - Innovation and Research, The Magic Behind Nutrapharma and MiNutra

Eric Hilton is the CEO of Nutrapharma, a research and innovation company for health and science He is also the CEO of MiNutra, a company that researches and develops personalised nutrition and medicine research products.  He has over 20 years of experience in the Pharmaceutical and Healthcare industry; he has a proven track record of delivering and implementing sales and marketing strategies that get results.  In this podcast, Eric shares the story behind both of his companies and his predictions for the next five years. He discusses one of his latest projects, selling his products online and how personalisation will accelerate his sales.  He discloses his top tips for securing funding and how he scaled his business using the 4ps (partnerships, price, product and people). Eric talks openly about a recent health diagnosis which massively impacted his life and highlighted the importance of living his values. Lastly, he shares his book recommendations.