EP 34: How App Guru Sheena Allen Earned 3 Million Downloads With No Coding Experience

Today in the guest chair we have a woman I consider the queen of apps. Her name is Sheena Allen and she is a tech entrepreneur. She started her first company in 2011 as a senior at the University of South Mississippi. At the time, she had no tech background and was a psychology and film major and on a whim decided to launch a mobile application company. Giving herself a year to see if she would see any success with her company, Sheena Allen Applications, she eventually found that success with app #3, Dubblen. In fact, three months after launching the app for Android, Dubblen received over 500,000 downloads. That year, 2013, Sheena made the decision to leave Mississippi and move to a tech-hub to find mentor and increase her knowledge in the tech space. Since then, she has gone on to experience frustration with raising money and the predatory lending practices in Silicon Valley, Sheena decided to fight back through the launch of a second startup, CapWay. CapWay is financial company that focuses on the unbanked and underbanked. The service offers financial literacy content and onboards unbanked users to get a bank account.She has been featured in various publications, including Forbes.com, BlackEnterprise.com, and EBONY Magazine. In late 2016, Sheena made her premiere in She Started It, a documentary film that follows five women around on their startup journey. On this episode, Sheena shares: The steps she took to create an app as a non-technical creator How and why her third app became so successful The challenges of raising money in Silicon Valley as a black women entrepreneur and some tips to overcome it Her secret to building a strong and loyal team How she is setting her business and brand up for success   Listen on iTunes, Soundcloud, Stitcher and Google Play Links mentioned on this episode: Sheena Allen Apps Dubblen CapWay HouseBoxx Sheena Allen eBook: Starting Guide to Your First App   Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Important Announcements: If you’re interested in growing your business and brand using the powers of Instagram, register for MASTER THE GRAM. Master The Gram is the ultimate Instagram course for business owners who want to attract their true fans and turn them into loyal, returning customers. In a series of four modules, plus a bonus module, you will learn how to leverage Instagram to grow your brand, drive traffic to your site and increase your income. REGISTER HERE: http://sidehustlepro.co/masterthegram Side Hustle Pro is now 1000 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/mastermind Social Media Info Connect on Instagram: @WhoisSheena Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.