Ep.34 - Jeff Kreil, Future-proofing fitness, one trainer at a time

A hero of health education, Jeff Kreil is an expert in both fitness knowledge and business nous. He guides and enlightens the fitpros of tomorrow to not only reach their potential academically but go above and beyond to forge relationships with the industry, too. Through a holistic approach, he's helping to build the fitness world of tomorrow, student by student. Watch the full episode on YouTube – https://youtu.be/gg20jZgaopo Jeff started his professional fitness journey as a personal trainer, with a view to becoming a strength and conditioning coach for athletes. Soon, he fell in love with working with all kinds of people before joining 24 Hour Fitness. There for 10 years, he found a passion for teaching, so became part of 24 Hour Fitness University, developing talents through programmes before transitioning to APEX Fitness and working under nutrition guru, Neil Spruce. It took a while, but Jeff realised his life goal: To teach at a community college, helping employers find quality candidates and helping candidates find employment. With 20 years in the fitness industry under his belt, Jeff is now instructing kinesiology courses that prepare students for NASM CPT, NSCA CPT, and ACE GFI accreditation – all requirements for the Associates Degree in Exercise Science and Fitness Specialist Certificate of Achievement programme. Evolving the curriculum through industry feedback and employment opportunities, Jeff's approach teaches intention in programming. For example, how a particular movement aligns with the client assessments and how a fitpro should find reasoning behind every decision. There may be no wrong answer, but there does need to be justification, and that's what Jeff is a master of teaching.    Episode Highlights -  How to overcome misalignment in the education world to discover which certifications will get you where you want to be. How to best benefit the needs of any hiring manager with the most sought after skills. How a fitpro should dig deeper to know what it is in a client's life that's leading to their condition, whether it be pain-related or goal focused. Discovering the best ways to up retention rates and why some gyms are losing the relationship with members as soon as they walk out the doors. How do you modify your fitness offering as a PT to accommodate different types of class interest, injury, or any market segmentation? Ways that you can build a following through individualisation and how you conduct yourself in order to increase interest in your classes or sessions.    Join Matthew Januszek in conversation with Jeff Kreil of Moorpark College.   Please like and subscribe.