Ep 34: Live Selling on Whatnot: Real Talk from a Mom-Daughter Boutique Boss Team

Welcome to the Activated Entrepreneur Podcast! In this episode, we sit down with Haley and her mom, Pennie —the inspiring duo behind Legacy Co., an online wholesale boutique born from their weight loss journey and love for fashion. What started as a personal need for new clothes evolved into a thriving business. They share how they transitioned from shopping for deals on the Whatnot app to hosting successful live sales, including one that brought in $1,500 in just three hours. You'll hear how they leverage platforms like The Painted Tree and Poshmark to manage inventory, build community, and offer premium fitness brands at affordable prices—especially for customers in rural areas.Haley and Pennie dive into their customer-first approach, pricing based on cost rather than market trends, and blending online and in-person shopping to create a personalized experience. They open up about the challenges and rewards of live selling, their shift toward up-and-coming brands like Viore, and their vision for manufacturing in the U.S. This episode is packed with entrepreneurial insight, retail strategy, and the heart behind their mission to make fashion accessible and community-driven.Connect with Haley and Pennie:Website: www.legacyboutique-co.com LinkedIn: Haley PetrovichInstagram: @haleypetrovich | @penniehoopsTikTok: haleypetrovich | legacyboutiqueco | biohacklife1Connect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com