Ep 344: Is Your Business Visible Online?

Sean: Next question, at the moment, the platforms that I am operating on are Facebook and Instagram. And I paused the production of my product since I want to further improve and optimize it, so basically, I'm back to R&D. When I reopen the business, should I build a website or should I stick to these platforms and build the website later on? I think if you're doing well on Facebook and Instagram, it's not a problem for you to continue on doing Facebook and Instagram. But I would always say that the website, your website, is super duper important because Facebook could just snap its fingers and remove your Facebook page. And it happened to some people I know, and to some clients that we have served. Thankfully, we were not doing Facebook, but we were doing the website and SEO, and they lost their Facebook page just because of some guidelines that they crossed or just because they were reported by some anonymous person and the reason was not even real. So they're losing and bleeding business just because Facebook suddenly decided to put down their Facebook page. And Instagram is owned by Facebook and operates in pretty much the same way. When they think they should suspend your page for a while, and that while could be like a day to a month right, and you lose a lot of business and money during that time. Then you just can't do anything about it. This is why I say having a website is extremely critical, especially nowadays, because that website is controlled by you. Facebook and Instagram can't just snap its fingers and remove your website. Also a lot of people are searching on Google when they're considering buying your stuff. They don't really search it on Facebook and Instagram, they search it on Google. What's the price? If they have competitors, what's their price? What's the difference between the both of you? We call that the consideration stage. And when people are considering buying a certain product from you, they search it in Google. And if your website isn't there and if the answers aren't on your website, then that's going to make it very difficult for you to convert those people to your customers or your clients. They're probably going to get it from your competition. That's not going to be healthy for you.So definitely I'd say have your own website on top of the Facebook and Instagram page that you have already. Youtube: https://www.youtube.com/leadershipstack Join our community and ask questions here: from.sean.si/discord Facebook: https://www.facebook.com/leadershipstack