Ep 347: Owning the Weather and Scaling Through Nine Figures - Vessi's Tony Yu and Mikaella Go

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast I'm Eric Dyck. Today I'm thrilled to share the fireside chat from our last Vancouver DTC Meetup. We catch up with BC's first couple of footwear, on their retail expansion, their product roll outs, as well as the best offer they've ever run... Don't miss this one, and don't miss our next event! Timestamps: 00:00: Introduction to Vessi and its founders 05:10: The power of offering customized experiences with AI 12:45: Vessi's journey into the world of outer gear 21:20: Creating personalized chatbots for influencers and creators 28:45: Growth channels in 2023: Meta, TV, and catalog marketing Hashtags: #FootwearInnovation #AIInRetail #DirectToConsumer #GrowthStrategies #StartupSuccess Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video