EP.349 - Jim Marshall - Wake Up Pills

What this episode covers

Molte aziende falliscono perché cercano di convincere i clienti a volere ciò che producono. Jim Marshall fece il contrario. Negli anni ’60 ascoltava ogni giorno giovani musicisti entrare nel suo negozio e ripetere sempre la stessa richiesta: “Più volume.” Non cercavano un prodotto più elegante. Non volevano più tecnologia. Non chiedevano innovazione fine a se stessa. Volevano semplicemente essere ascoltati. Da quella intuizione nacque uno dei simboli più riconoscibili della storia del rock. Wake Up Pills è un podcast Radio Rock Originals. Scritto e condotto da Jacopo Morroni, montaggio audio e sound design a cura di David Guido Guerriero.

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Frequently Asked Questions

How long is this episode of Wake Up Pills?

This episode is 7 minutes long.

When was this Wake Up Pills episode published?

This episode was published on June 18, 2026.

What is this episode about?

Molte aziende falliscono perché cercano di convincere i clienti a volere ciò che producono. Jim Marshall fece il contrario. Negli anni ’60 ascoltava ogni giorno giovani musicisti entrare nel suo negozio e ripetere sempre la stessa richiesta: “Più...

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