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Ep.35 Capital Group: Platinum client experiences episode artwork

Nov 3, 2021 37 min

Ep.35 Capital Group: Platinum client experiences

from Reinvent B2B Customer Growth

In this episode, founder and CEO of MomentumABM Alisha Lyndon is joined by James Cardew, Head of Marketing and Client Experience at Capital Group. Hear how he thinks about marketing leadership when it comes to creating stellar client experiences, his thoughts on why marketing leaders should focus on the experience to unlock growth and how data should be leveraged to support micro-segmentation.

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Ep.35 Capital Group: Platinum client experiences

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