Ep 35 : Case for Applied Anthropology in Business : Human Insights for User Experience Design, New Product Development, Digital Campaigns by Matt Artz, a Business & Design Anthropologist

How  can an anthropologist add value  to producing better products, designs or a campaign?   What is the role of ethnography in research and how does it  help in understanding the WHY ?   Matt Artz answers the above questions as he makes a strong case for anthropology in business, consumer research, product design and development. Matt is a Business & Design Anthropologist , SXSW & TEDx Speaker  & Head of Product & Experience at Cloudshadow Consulting + Venture Resources.    Matt makes a case for  anthropology as it helps us uncover the 'Unknown-Unknowns' and hidden insights. Amongst other things Matt talks about how he is using insights from ethnography  to develop a disruptive app for the art market. He also delves on bigger issues like how current algorithms are having unintended consequences and the need to have a multidisciplinary approach to solving societal issues.    You may connect with Matt on    https://www.linkedin.com/in/matt-artz-anthropology/  https://www.mattartz.me/  00:00   Introduction to Matt  00:42   How Anthropology helps to  Un-cover Hidden Insights  04:56   Arts App Developed by Matt  07:32   Theory of Social Capital  9:00    The Rise of Anthropology  12:48  Role of Anthropology in Understanding Future Possibilities   15:44  Deductive vs Inductive Problem Solving  17:10  Rapid Fire - Personally Speaking with Matt Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.    Please connect with Jasravee on Linkedin at   https://www.linkedin.com/in/jasravee/   Follow Jagged with Jasravee on Social Media   Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee  Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #digitalanthropology #businessanthropology #designanthropology