Ep 35. From Reactive to Proactive: Rethinking Franchise Coaching for Growth

Most franchisors believe their field teams are effective because they’re responsive—answering questions, solving problems, and “helping” franchisees. But what if that approach is actually limiting growth?In this episode, Angela Coté sits down with Rachel Southard (COO, Happiness Brands) to break down the real difference between coaching and consulting—and why shifting to proactive coaching unlocks stronger accountability, engagement, and scalability. They also explore how AI is changing the role of field teams, and why coaching—not answering—is the future of franchise support.