Ep. 35: How to Create Success in B2B with Data-Driven Marketing - Interview w/ Julie Huval

On this week’s episode, we take a deep dive into data-driven marketing for B2B organizations with Julie Huval (Head of Marketing, Beck Technology). During our extremely informative discussion, Julie takes us behind the graphs and charts, and explains the advantages of being data driven when it comes to marketing. She also reveals her top predictions for data-driven marketing moving forward, her recommended tools (and her wish list) for analyzing data, and why she believes that those who can tell the story behind the numbers will ultimately win.