Ep. 35 Marketing Isn’t Broken, You Just Hired the Wrong Robot

In this episode, Danan Coleman sits down with Dan Kurtz—founder of Miss Pepper AI—to break down what’s actually wrong with most marketing automations.Dan has worked with brands like Bing and Nielsen to fix broken systems and optimize workflows using better processes—not louder tech. From identity resolution to why SOPs scale better than hacks, this episode is packed with hard truths and smarter solutions for growth-stage eCommerce brands.🔗 Guest: Dan KurtzLinkedIn: https://www.linkedin.com/in/kurtzdan/Website: https://misspepper.ai/⏱️ Timestamps:00:00 – Intro to Dan Kurtz & AI in marketing03:12 – Why AI should be your assistant, not your hero06:18 – Lessons from automating too early07:51 – Building sustainable business systems09:52 – Using AI to empower employees11:25 – What identity resolution really means14:55 – Data tracking examples that drive growth17:14 – How Miss Pepper AI supports brands20:34 – Mass marketing to an audience of one22:06 – Getting past gatekeepers in B2B24:46 – Is SEO really dead?27:12 – Danan’s approach to content and YouTube31:18 – Why content quality beats subscriber count35:13 – SOPs: your most underrated growth lever39:40 – Automating CRM + email the right way41:02 – Onboarding flows that save 15+ hours43:09 – If you can’t measure it, you can’t scale it44:18 – One unsexy tactic that always works47:28 – Can Miss Pepper AI help Amazon-only sellers?49:04 – Where to connect with Dan#TheeComGrowthShow #MarketingAutomation #DigitalStrategyKEEP IN TOUCH:🔗 LinkedIn: https://www.linkedin.com/in/danancoleman📸 Instagram: https://www.instagram.com/ecomgrowthshow👥 Facebook: https://www.facebook.com/TheeComGrowthShow 🐦 X (Twitter): https://x.com/eComGrowthShowYouTube: https://www.youtube.com/@eComGrowthShowDanan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.