Ep 35: Michelle Krier of Advanced RPO: How to Fill Food and Beverage Jobs Without Losing Day-One Hires

The Food and Beverage industry and other high-volume-hiring industries face a critical employer branding crisis costing organizations qualified candidates and revenue daily. Production, quality control, and engineering roles now require what industry experts call "radical transparency over sugar-coating" - candidates demand honest conversations about workplace culture and conditions.  Organizations deploying generic "people-first" messaging watch candidates abandon the process for competitors offering videos of authentic day-in-the-life experiences during the hiring process.In this episode of Time to Hire from the Recruitment Process Outsourcing Association, host Lamees Abourahma welcomes Michelle Krier from Advanced RPO to discuass why talent acquisition leaders must abandon bland, undifferentiated employer brands that mirror every competitor. Krier exposes the disconnect between company brands and employer brands, explaining how recruiters can balance high-volume hiring speed with meaningful candidate experiences. Learn practical strategies for eliminating friction points that cause day-one departures, measuring employer brand effectiveness through candidate Net Promoter Scores, and creating transparent communications that attract right-fit candidates while reducing costly turnover cycles in this demanding industry. This is a conversation you won't want to miss.Join us in Chicago for the 2025 RPOA Annual Conference!Connect with RPO leaders and TA innovators as we explore powerful stories shaping strategic talent acquisition.September 28–30 | LondonHouse ChicagoLearn more and register now!Join the RPO Association today to stay ahead of the latest trends and best practices in talent acquisition, achieve your professional goals, and benefit from improved business performance.About the guest: Michelle Krier, Senior Vice President at Advanced RPOContact the RPO Association at [email protected] Michelle Krier on LinkedInFollow Lamees Abourahma on LinkedInFollow the RPOA on LinkedInGo here for more information about Advanced RPOGo here for more information about the RPOAAbout the PodcastTime to Hire is produced by the Recruitment Process Outsourcing Association (RPOA), the leading authority on recruitment process outsourcing (RPO) foresight and innovation, and the trusted convener for the global RPO community. Through conversations with industry leaders, the podcast explores the trends, insights, and innovations shaping the future of talent acquisition.Learn more about RPOA and join the community at: https://www.rpoassociation.org.Follow the host, Lamees Abourahma, on LinkedIn.