EPISODE · Nov 27, 2024 · 38 MIN
Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark
from WFA's Better Marketing Pod with David Wheldon
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick, about pivoting from a 'no marketing' approach to brand building to redefine customer proposition and grow in new markets.Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.
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Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark
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This episode was published on November 27, 2024.
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