[EP.35] Search Drives More Traffic Than Social in 2017 & AdWords Keyword Planner Updated

Episode 35 of The Redirect Podcast: Search surpassed social media as the leading traffic source for websites in 2017, something that has not happened since 2014. What factors play into this, and what does it mean for the future of social media as a solid inbound channel? With references to the most recent Facebook updates and the impact it has on organic reach, we discuss how these numbers could grow for search in 2018. Plus, Google AdWords' Keyword Planner tool gets major updates, and for the better, including two new features you’ll want to pay attention to. This and more on The Redirect Podcast. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-35/