Ep. 35 | The Business of Local Radio with Rick Duncan of Duncan Media on The Hub with Michael Allen

What does it actually take to keep local radio alive in 2026? This episode of The Hub with Michael Allen is brought to you by Manpower Eastern Indiana, connecting people with opportunities across Richmond, New Castle, Portland, and surrounding communities. Rick Duncan, President and General Manager of Duncan Media and longtime G101.3 morning show host, sits down with Michael Allen for a candid conversation about the real business of local radio in Eastern Indiana. Rick traces his path from a small-town upbringing in Daleville to broadcasting school, then from on-air talent to programming leadership across multiple stations. He opens up about the unexpected turn that led him to ownership, a journey shaped by a long relationship with the late Dave Rogers and grounded by his wife Heather's leadership on the financial and operational side of the business. They dig into how local stations stay relevant and accessible through streaming and apps while still delivering the hyper-local value people count on: severe weather alerts, road and traffic info, community events, and nonprofit support. Rick also pulls back the curtain on how music programming really works, from chart categories and rotations to the listener misconceptions about what DJs can "just play." You'll also hear some unforgettable stories from the radio world, plus practical insight for any business owner weighing radio advertising as part of their marketing mix. If you care about community media, small business marketing, and what keeps hometown stations alive, this one is for you. Listen to G101.3 and explore all of Duncan Media's Eastern Indiana stations at g1013.com. Find a job or hire local talent at mpeasternindiana.com. Subscribe, share with a friend, and leave a review with your favorite local radio memory. Support the show