Ep. 35 :: The Tina Turner Test: Cinema Sales Skills & Ensuring Your Branding Resonates

All too often sales professionals place themselves—not the prospect—as the hero in their story and ultimately find themselves in a Mad Max-style battle in Thunderdome: two men enter, one man leaves. But your prospect doesn't need another hero. They need a guide. You can be that guide they are looking for, insightful and helpful as the hero continues his journey. In episode 35, we will introduce some cinema sales skills to reinforce this concept as well as The Tina Turner Test to ensure your branding and messaging places the prospect as the hero. Forget ABC: Always be closing. Think ABG: Always be guiding.