Ep 35 Treat your business like a business, not a side hustle with Athena Dobson

Send us Fan MailWelcome to Day 2 of the Christmas Advent Calendar podcast, and we are bringing another inspiring episode with another fabulous guest. I’m your host, Lisa-Marie Elkhadraoui, Business coach and mentor, empowering women through business strategy and soulful mindset work and today we’re exploring what it truly takes to build wealth, create cash flow, and design a business that supports your lifestyle. Not the other way around.Joining me is the incredible Athena Dobson, founder of Girls in Property, a powerhouse community that’s changing the game for women in the property world. Athena’s journey is one of courage and strategy. She went from a corporate job to a full-time property investor and community leader in less than a year.In this conversation, Athena opens up about: The importance of understanding your own resources before diving into property education. Why treating your business like a business, not a side hustle, is the key to sustainable success. How to set boundaries, avoid burnout, and build a business that thrives without draining your energy. And the power of passion, purpose, and women empowering women to make a real impact in the property and entrepreneurship space.So, whether you’re just getting started in property investment, scaling your business, or simply craving financial advice and practical business tips to take you into 2026 with clarity and confidence, this episode is for you.Dive into Athena’s website and world HERE  Follow The Girls In Property Instagram page HERE Join Lisa-marie and the women in the Design Boss Diary family, follow on Instagram HERE and find more about how you can work with Lisa in 2026.  Join me in Birmingham on Friday 23th & Saturday 24th January 2026 for a luxury two-day retreat, Strategy & Soul. Two days that will prepare you for your most powerful year yet. Find out more HEREThis and other episodes are on our YouTube channel HEREOur Christmas GiveawayTo celebrate Season 2 of the Advent Calendar Podcast, I’m giving away six incredible prizes:• 4 women will join me in London for a private in-person strategy session + lunch in an exclusive location (worth £1,000 each) • 2 women will receive a fully-paid ticket to The Visionary event in Birmingham (worth £540 each)To enter:Leave a review on Apple Podcasts or SpotifyScreenshot your reviewShare it on your Instagram Stories and tag @Design_Boss_DiaryEvery review + share counts as an additional entry — no limits.This is your chance to begin 2026 with clarity, strategy, and a powerful reset.And as always if you have loved this episode we would love for you to leave a review and if you screenshot this podcast and share it on your socials, tagging @Design_Boss_Diary in then we have a special gift waiting just for you. See you in the next episode you lovely lot! x