Ep. 35 - Where Do Community and Category Collide?
from The SaaS Brand Strategy Show Hosted by DRMG
The word community is thrown around a lot when it comes to SaaS companies. Sometimes it's mentioned as a trendy growth tool. Sometimes it's used synonymously with social media. Sometimes it's used to refer to a group of developers coding in the same language, or against the same software. So with all these different definitions—which one is the right one? Which definition of community can you observe and implement in your business to capitalize on the best parts of the concept? And to ultimately grow? In this week's episode of The SaaS Brand Strategy Show, we dive into the complexity of community. We'll define it, discuss the best way to resource it, acknowledge the difficulties of building it and maintaining it. And ultimately, we'll talk about where community and category collide, and how to make use of community in a way that's most beneficial to the growth and success of any B2B SaaS business. About DRMG: SaaS Brand Strategy (SBS) isn’t about the colors you use, or the typeface you choose. It’s about the category you design and the story you tell. DRMG exists to help SaaS businesses find their magic bullet, load it, and fire it into the market. The companies we work with come out the other side with differentiation, defined categories, and the messaging to back it up. They’re organizationally aligned, inspired, and ready to tell a better story—and win. Own the brand that drives demand. With DRMG. Send us an email at: [email protected] Learn more at: drmg.co
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