Ep 351: CPG and the Art of Starting Small with Juliana Casale from Balloon

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're joined by Juliana Casale, the brains behind the refreshing sparkling water brand, "Balloon." https://balloonwater.com Not only is Juliana a regular contributor to our DTC Newsletter, but she's also eager to share the wisdom she's garnered from her CPG startup journey. Here's a taste of what's in store: Starting with Pre-orders: Discover Juliana's approach to gauge real market interest while minimizing risks. The Power of Transparency: Learn how Juliana's open sharing of her brand-building journey has not only caught attention but also earned her invaluable advice. The Quest for Genuine Feedback: Dive into Juliana's strategy for ensuring the feedback she receives is both authentic and constructive. So, whether you're a beverage aficionado or just curious about the startup world, join us for a deep dive into the creation of "Balloon" and the nuances of launching a new product in the beverage landscape. Cheers! Juliana’s Twitter: @attackofthetext Balloon Twitter: @waterballoonco Balloon Instagram: @waterballoonco TikTok: @waterballoonco Timestamps: 00:00 - Introduction 02:15 - Starting Her Brand 15:10 - Ingredient Sourcing Challenges 18:45 - Go-To-Market Strategy 25:30 - $50,000 Investment Question Hashtags: #Entrepreneurship #SparklingWaterBrand #StartupJourney #IngredientSourcing #GoToMarketStrategy #BusinessOutreachHack #DTCMarketing #EntrepreneurInsights Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video