Ep 36 - Brand Is Culture: How Kendal Evolved a 50-Year Legacy Brand

A brand refresh is never just about a new logo, updated colors or modernized design—especially when an organization has more than 50 years of history, deeply rooted values and multiple communities with distinct identities. In Episode 36 of The Drake Insights Podcast, host Natasha Drake welcomes Morgan Lamphere, Senior Director of Marketing at Kendal, to share the story behind Kendal’s organization-wide brand evolution. Morgan takes us inside the thoughtful, multi-year process of modernizing the Kendal brand while protecting the culture, heritage and Quaker values that have shaped the organization for decades. This conversation is an important reminder that brand is not simply a marketing exercise. Brand is culture—and the strongest brands are built through listening, collaboration and shared ownership. To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or Kendal at https://www.kendal.org/  Full YouTube Episode: https://youtu.be/GkNPaq-OFmI