Ep 36: Eight marketing rules we never break

Lisa and Simon discuss eight essential marketing rules that have proven effective over their 35 episodes. They emphasize the importance of understanding your audience, having a solid marketing plan, crafting clear messaging, providing value, optimizing for mobile, tracking analytics, continuous testing, and building relationships with customers. The conversation culminates in an eight-week challenge for listeners to implement these rules in their marketing strategies.#marketing, #audience, #planning, #messaging, #value, #mobile, #analytics, #testing, #relationships