Ep 36 Emily Gordon & Zack Flippo of Randall Reilly on Brand Marketing for Transportation Companies

With an 80% average turnover rate plaguing the trucking industry, transportation organizations struggle to fill critical positions while facing an unprecedented driver shortage. The trucking sector needs 1.2 million new drivers over the next decade, yet current recruitment strategies continue to fail at scale. Only 17% of candidates believe employers are honest about their employer brand, creating a crisis of trust that compounds talent acquisition challenges. This shortage threatens the backbone of American commerce, forcing companies to rethink their entire approach to talent attraction and retention.Solving this talent crisis requires more than traditional recruitment tactics—it demands authentic employer branding that prioritizes mindshare over market share. In this episode of the Time to Hire podcast, host Lamees Abourahma speaks with Emily Gordon, and Zack Flippo of Randall Reilly, to explore how transportation firms can build genuine employee value propositions that attract drivers and create lasting competitive advantage. This is a conversation you won't want to miss.Join us in Chicago for the 2025 RPOA Annual Conference. Connect with RPO leaders and TA innovators as we explore powerful stories shaping strategic talent acquisition.September 28–30 | LondonHouse ChicagoLearn more and register now!Join the RPO Association today to stay ahead of the latest trends and best practices in talent acquisition, achieve your professional goals, and benefit from improved business performance.About the guests: Emily Gordon, Senior Vice President of Talent Acquisition at Randall Reilly Zack Flippo, Director of Sales Enablement at Randall ReillyContact the RPO Association at [email protected] Emily Gordon on LinkedInFollow Zack Flippo on LinkedInFollow Lamees Abourahma on LinkedInFollow the RPOA on LinkedInGo here for more information about Randall ReillyGo here for more information about the RPOAAbout the PodcastTime to Hire is produced by the Recruitment Process Outsourcing Association (RPOA), the leading authority on recruitment process outsourcing (RPO) foresight and innovation, and the trusted convener for the global RPO community. Through conversations with industry leaders, the podcast explores the trends, insights, and innovations shaping the future of talent acquisition.Learn more about RPOA and join the community at: https://www.rpoassociation.org.Follow the host, Lamees Abourahma, on LinkedIn.