Ep 36: Emily McGuire - How to Start Uncovering Hidden Revenue with Email Marketing

Emily is the Owner and Chief Email Marketer at Flourish & Grit, an email marketing and automation studio in Michigan, USA. She primarily worked in social media before moving into email marketing, and has been using its power to transform business’ marketing strategies ever since.  In this podcast, Emily discusses the importance of implementing an email marketing strategy for your ecommerce business and how it has the potential to start contributing to 20-30% of your revenue.   She talks to us about how she developed an abandoned cart campaign that earned over $1 million annually, and how in a world that’s now busier than ever, implementing a similar campaign can be crucial to reminding potential customers to come back and follow through with their purchase.  Join us to find out why email marketing is one of the keys to building a more personal connection with customers and how it can keep them coming back for more!