Ep. 36: Everyone Says Direct Mail Is Dead… Here's Why They're Wrong | Brad Kugler

Everyone says direct mail is outdated—but what if combining it with AI could outperform your digital marketing?In this episode of the Glovisor Podcast, Joe Abreu sits down with Brad Kugler, CEO of DirectMail 2.0, Who's Mailing What, and DM20.ai, to discuss how technology, artificial intelligence, and data are transforming one of the oldest marketing channels into one of the smartest.After watching his $25 million business collapse due to digital disruption, Brad reinvented himself as a technology entrepreneur. Today, his platforms help businesses improve their direct mail campaigns through AI, real-time tracking, digital retargeting, competitive intelligence, and advanced analytics, increasing engagement and marketing ROI.Whether you're a business owner, marketer, commercial printer, or entrepreneur looking to improve your marketing results, this conversation is packed with practical strategies and inspiring lessons about innovation, resilience, and staying ahead of disruption.✅ In this episode, you'll learn: • Why direct mail is making a comeback • How AI is transforming traditional marketing • How to increase direct mail engagement by up to 50% • Why combining digital marketing with direct mail works • How to track every campaign in real time • The power of competitive marketing intelligence • How commercial printers create recurring revenue • Why entrepreneurs should become disruptors—not the disrupted • The mindset required to reinvent yourself after failureIf you're looking for smarter ways to grow your business and stand out in today's crowded marketplace, don't miss this episode.Guest Information🌐 DirectMail2.0https://www.dm20.com🌐 Who's Mailing Whathttps://www.whosmailingwhat.com🌐 DM20.aihttps://www.dm20.ai💼 LinkedInhttps://www.linkedin.com/in/bradkugler/Mention Glovisor when reaching out 🤝If you'd like a personal introduction or have questions about working with them, feel free to reach out to us, and we'd be happy to connect you.---🚀 Level Up Your Life & Business with Glovisor👉 Start here:https://Glovisor.com📘 Learn through our books:https://store.glovisor.com/🎓 Master the system with our guided online course🤝 Go deeper with personalized 1-on-1 coachingSubscribe to the Glovisor Podcast for conversations with founders, leaders, and experts who share the strategies, systems, and mindsets that drive business growth.#DirectMail #Marketing #DigitalMarketing #AI #ArtificialIntelligence #BusinessGrowth #MarketingStrategy #Entrepreneur #SmallBusiness #LeadGeneration #BusinessTechnology #Advertising #BusinessCoach #Innovation #BusinessSuccess #JoeAbreu #Glovisor #BusinessPodcast #CustomerAcquisition #MarketingAutomation