[EP.36] Google Answers Comprehensive Questions With Snippets & Proper Attribution for AdWords

Episode 36 of The Redirect Podcast: We all rely on the “last click” attribution model for digital campaigns, but why? With multiple devices and touch points, customers see your message more than once. It’s time to change your attribution model to help measure those results. We share different attribution models found within AdWords and the impact those can have on your campaigns. Google recently announced they want to help users by answering more comprehensive questions with what they call “multifaceted featured snippets.” We discuss the types of questions that these might be best suited for and how it can affect your featured snippet opportunities. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-36/