Ep 360 Looking Smaller to Make Your Company Bigger - With Sendible Founder, Gavin Hammar

In 2008, Gavin Hammar started Sendible, a platform that allows companies to manage all their social media accounts from one place.  The company grew steadily until 2016, when Hammar hit a sales plateau. Challenged to combat a high churn rate, Hammar took several unique steps to humanize his business. Becoming a more approachable brand worked. Sales increased by 30% year-over-year and by 2021, Sendible had 47 employees when they were approached by ASG with an acquisition offer Hammar couldn't refuse.