Ep. 361 | Digital Marketing Unleashed: Omnichannel Strategies for Small Business Growth

In this episode of Small Biz Florida, recorded live at the 2025 Small Business Success Summit in Tampa, host Tom Kindred speaks with Mimi Damm, Digital Media Expert and Media Sales Manager at Gray Media. With more than 20 years of experience in media sales—from print to digital—Mimi shares how small businesses can harness the power of omnichannel marketing to engage customers across platforms like Facebook, YouTube, Hulu, and podcasts. Mimi offers practical advice on setting clear digital goals, managing platform overload, and investing wisely—recommending that businesses dedicate about 5% of annual gross sales to marketing. From real-world success stories to tips on where to start, this episode is packed with actionable insights to help entrepreneurs build brand awareness, increase sales, and eliminate the guesswork from digital strategy. This podcast episode was recorded live at the 2025 Small Business Success Summit hosted at the Grand Hyatt Tampa Bay. This podcast is made possible by the Florida SBDC Network and sponsored by Florida First Capital. Connect with Our Guest: graydigitalmedia.com