EPISODE · Feb 12, 2026 · 11 MIN
Ep 366. The Business of Sports
from Retire SMART Podcast · host Retire SMART LLC
What starts as Big Game chatter turns into a fascinating look at the business of sports. Financial Advisor, Alex Murray and David Brooks break down ticket prices, sports betting, and how host cities can see hundreds of millions in economic impact from major events — then bring it closer to home with Omaha, Lincoln, and the power of Husker athletics. It’s football, finance, and why stadiums and sports culture can be serious economic engines.
What this episode covers
What starts as Big Game chatter turns into a fascinating look at the business of sports. Financial Advisor, Alex Murray and David Brooks break down ticket prices, sports betting, and how host cities can see hundreds of millions in economic impact from major events — then bring it closer to home with Omaha, Lincoln, and the power of Husker athletics. It’s football, finance, and why stadiums and sports culture can be serious economic engines.
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Ep 366. The Business of Sports
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