Ep. 37 - A Frank Conversation on the Challenges Facing the Future of Horticulture Research

Growers in the floriculture industry face many challenges when it comes to retaining key talent and building the next generation of industry leaders. The same holds true for both university Extension and the supplier community, two critical segments of the greenhouse market. In this episode of Greenhouse Grower to Grower, I talk to Melinda Knuth of North Carolina State University, and Brian Schulker of Jiffy Group, about a range of topics, including how researchers, manufacturers, and growers can all work together to navigate the barriers each of these market sectors are faced with, and what might happen if we don’t face these challenges head on. Here’s our conversation.