Ep 37: Challenging the norm: How maverick leaders shape culture with guest Brian Gorman

In this episode of Beyond Potential, Tom E sits down with Brian Gorman, seasoned coach and champion of Maverick Leaders, for a conversation that’s both deeply insightful and refreshingly human. Brian unpacks the true drivers of organisational change—not strategy or structure, but people—and reveals why storytelling, rooted in neuroscience, is a vital leadership tool in today’s world. Together, they explore what it means to lead post-COVID, in a climate where emotional intelligence, flexible working, and human connection are no longer ‘nice to have’ but essential for survival. Brian shares why the four-day work week might not just boost productivity, but also help attract top talent, and introduces us to the Maverick Leader—a bold, emotionally intelligent changemaker unafraid to challenge the status quo. Expect practical takeaways and a compelling call to rethink the story you’re telling yourself as a leader. You can connect with Brian on LinkedIn and find out more on his website.