[EP.37] Content Placement & Readability Impact on Mobile Ranking + YouTube Optimization in 2018

Episode 37 of The Redirect Podcast: Does order, placement, and position of your content matter to Google? The simple answer is yes. Further solidified by comments from Google’s Gary Illyes at PubCon recently, we openly discuss the subject of how your site scales for mobile and how the placement of content within the mobile environment can impact your search rankings. Content readability is a topic that comes up in many discussions lately, as well; specifically for search, it’s around the acronym E-A-T, which Google uses to define content that shows Expertise, Authoritativeness, and Trustworthiness. Developing content that follows E-A-T principles might accelerate your site in search. If video is a part of your marketing strategy, then you’ll want to listen to the team’s breakdown of optimizing YouTube videos in 2018. Quick tips and action items to further your video strategy inside the second largest search engine, YouTube. Believe it or not, there still is value in this channel, and creating a sound strategy will help you win more inbound traffic in 2018. This and more on The Redirect Podcast. Show notes at https://blacktruckmedia.com/podcast/redirect-podcast-episode-37/