Ep. 37: Create a Profitable Green Brand

What is a green brand and what is it not? Judith Guido, Chairwoman and founder of Guido & Associates, a business management company, will explain how you can capitalize on this trend that is exploding throughout our industry and around the world. Some of the topics that we will cover include: -What is a green brand and do you create one? -How do you differentiate yourself from the other “green businesses”? -How can you create a greener advantage? -What are some green “myths”? -Tactical tips for profitable and sustainable “green” growth -Green in the white industry. -What is the future of green? Guido & Associates specializes in the areas of Strategy, Branding, Sales, Marketing, Research, Product Development and Mergers & Acquisitions within the Green, Snow and Sustainable markets and focuses on helping organizations grow their people and profits. Guido has been recognized as one of the highest-ranking women in the Green Industry. Prior to founding her own business management practice, Guido was the Executive VP and Chief Marketing Officer of Valley Crest, the nation's largest [$950 million with 10,000+ employees] privately-held integrated landscape firm. Some of Valley Crest's brands include Valley Crest Landscape Architecture, Valley Crest Landscape Development, Valley Crest Golf, Valley Crest Tree and Nursery and the 200+ U.S. Lawn franchises.She also served as a senior marketing and strategy executive with ServiceMaster, a $3.5+ billion Fortune 500 company, whose brands include TruGreen and TruGreen-Landcare and is a global service provider.Guido was one of four executives who took LandCare USA public [IPO] on the New York Stock Exchange (NYSE) in June of 1998. She was the Executive VP and national director of sales at LandCare USA, which was purchased by ServiceMaster in 1999, and integrated into their TruGreen group. For more information, visit http://www.guidoassoc.com.