Ep 37: Dr. Michael Perusich

In this episode of ChiroSphere, Dr. Ray Foxworth and Dr. Michael Perusich explore the journey of transitioning into chiropractic, overcoming challenges in scaling practices, and the importance of understanding business metrics. They discuss the evolving landscape of chiropractic care, from cash-based practices to patient education, and emphasize the critical roles of leadership, communication, and coaching. Dr. Perusich also shares insights from his book, Adjusted Insights, highlighting the value of continuous learning and adaptation for long-term success in chiropractic.