Ep 37: Facebook Ad & Convention ROI For Kickstarter

Andrew explores the return on investment from his various pre-marketing efforts for Kickstarter and how it impacted his campaign's success.  00:01:01 - Afraid To Dig Into The Data 00:01:29 - How To Work Out Kickstarter Return On Ad Spend 00:03:59 - Facebook Ads Will Impact Your Organic Marketing 00:05:40 - Spend Limits To Facebook Ads 00:07:56 - Understanding Your Cost Per Click 00:11:17 - The Importance Of Email Lists 00:13:09 - The Most Worth While Conventions 00:25:19 - Facebook Ads Are An Auction  00:30:22 - Don't Start Your Ads Too Early  00:31:42 - What To Do If Organic Marketing Is Not Working 00:34:30 - What To Do If You Can't Afford Conventions  Show Notes Gen Con - https://www.gencon.com/ Norwescon - https://www.norwescon.org/ Pax South - https://south.paxsite.com/ Kingdom Con San Diego - http://www.kingdom-con.com/ Dice Tower West - https://www.dicetowerwest.com/ ShipQuest (TradeQuest) Convention Support - https://www.tradequest.co.uk Indie Game Alliance - https://www.indiegamealliance.com/ The Game Crafter Events Sponsor - https://help.thegamecrafter.com/article/116-events