EP 37: How Sherry Jiang Led Bluejay Finance Through a Major Pivot to Success

In this episode, I talked with Sherry Jiang, co-founder and CEO of Peek.Money, where she shares her journey from leaving Google to starting her own company. Blue Jay Finance aims to solve the problem of managing personal finances by providing an intelligent net worth tracker and personalized insights. Sherry explains her decision to take a bold bet on Asia and build her company in Singapore. She first jumped into fintech focusing on stablecoins, even with the ups and downs of the crypto market. When COVID hit, raising money got tough. But Sherry got creative and focused on small checks to get intros to bigger checks. Sherry didn't just look for money; she also worked on making real connections beyond the context of fundraising. Amidst pivots in the company's direction and changes in co-founder dynamics, she stayed focused on being careful with money and keeping things simple. She made sure they didn't spend too much and always looked for ways to make revenue. She offers tips for founders dealing with pivots, focusing on key metrics, communicating effectively, and having a nuanced perspective on the process. Here's what you're in for: 00:00 Intro 03:45 Leaving Google and starting Peek.Money 09:47 The conception of Peek.Money 22:10 Raising funds for the stablecoin idea 27:01 Raising capital and networking 29:05 Pivoting and communicating with investors 34:23 Co-founder dynamics and transition 39:39 Managing burn and cashflow 44:24 Advice for founders dealing with pivots 51:26 Outro This episode is sponsored by ThunderVC, an investment bank for founders by founders. Raising capital? Get a list of vetted VCs for FREE here: https://web.thunder.vc/list-of-investors-vcs-for-founders  Raising debt? Find the perfect lender in minutes here: https://debt.thunder.vc Get the latest fundraising insights, news, and tips - https://join.thunder.vc ABOUT SHERRY JIANG Sherry Jiang, Co-founder and CEO of Bluejay Finance, mixes a strong entrepreneurial drive with smart strategy in the blockchain world. Before starting Bluejay Finance, Sherry sharpened her skills at Google. There, she learned a lot about creating products and understanding markets. Using what she knows, Sherry set out to make private market investments open to more people through Bluejay Finance. At Bluejay Finance, she leads a team working to change how people invest in private markets. She has since pivoted to focusing on helping investors track real world assets. Sherry's way of leading focuses on being the best, always learning, and pushing the industry forward. Connect with Sherry Jiang on: Linkedin: https://www.linkedin.com/in/sherry-jiang-12557332/ Twitter: https://twitter.com/SherryYanJiang ABOUT FUNDRAISING DEMYSTIFIED Our goal is simple: to equip you with the knowledge, inspiration, and guidance to navigate the labyrinthine world of fundraising. Whether you're a budding entrepreneur seeking seed funding or an established founder looking to scale your business, this podcast will provide you with the tools you need to conquer the fundraising landscape. Thank you for being a loyal subscriber to Fundraising Demystified. We appreciate your support and are excited to continue bringing you more inspiring stories from successful founders. ABOUT JASON Jason Kirby is the co-founder of Thunder VC. He is a serial entrepreneur with 4 multi-million exits and decades of experience in fundraising and business building. He has coached hundreds of entrepreneurs in his career on fundraising, investing, capital strategy, and business development. You can reach out to Jason through: Email: [email protected] LinkedIn: https://www.linkedin.com/in/jasonrkirby/