Ep. 37: How to Improve Your B2B Content Marketing for Better Results - Interview w/ Matthew Royse

We hear it so often when it comes to B2B marketing: content, content, content. But how has the content marketing landscape changed when it comes to B2B? What are some of the common mistakes and misconceptions, and how should they be addressed? In our conversation with Matthew Royse (Marketing Director, Syntax), we talk about how all of these factors affect B2B content marketing, the importance of having the right strategy in place, and why leveraging different formats for your content is crucial.