Ep 37 - Is Craft Beer Doomed? - Luca Lorenzoni - PATH

Is Craft Beer Doomed? ☠️Is it f*%k. I'm sure, like most, you are sick to death of the relentless doom and gloom surrounding the craft beer industry."It's too saturated""Brewery closures LEAP 49%""Cost of living means people are spending less"In this episode I sit down with the iconic Luca Lorenzoni to discuss exactly why these tpyes of headlines are absolutely wrong.Luca's experience of delivering consistent craft brewery growth over a long successful career, speaks for itself.My favourite topics Luca discussed•⁠  ⁠The real state of the Craft Beer Industry right now•⁠  ⁠The strategies breweries can use to grow their business•⁠  ⁠The breweries that are nailing it right now and why•⁠  ⁠What style of brewery he would open if he had to right now•⁠  ⁠Why 'craft beer is over saturated' is absolutely not important •⁠  ⁠Why on-trade is actually really positive for craft beer •⁠  ⁠His thoughts on craft beer vs indie beerI had so much fun doing this episode with Luca, especially as we are both so passionate about what we do. Check it out and let me know your thoughts! 0:00 Introduction and Episode Overview01:56 Sponsor Message and Upcoming Events03:41 Interview Begins: Luca's Background07:34 Craft Beer Market Insights14:45 Impact of COVID and Global Events17:32 Optimism and Future Trends23:27 Efficiency in Brewing38:51 Does Sustainability Sell?43:05 Luca's Ideal Brewery Business Model44:04 The Pizza and Beer Concept48:07 Trendsetters in the UK Brewing Scene52:39 Dispelling the Doom and Gloom59:17 The Evolution of the On-Trade01:05:43 Key Takeaways and Final ThoughtsA huge shout out to our sponsors again, Clean Earth Energy - Power your business with clean, abundant, affordable energy.https://cleanearthenergy.com/Luca’s LinkedIn - https://www.linkedin.com/in/lucarlorenzoni/Luca’s Email - [email protected]’ LinkedIn - https://www.linkedin.com/in/chris-lewington/