EP 37 The Power of Storytelling

In this episode I chat with the "content coach" - Jo Johnson. We explore the value of storytelling when creating content for your business. This juicy conversation was jam packed with knowledge and tools to help you build confidence in your writing. We discussed:- The different impact in sharing a story verses sharing your expertise via data and facts- How to write in a way that builds genuine relationships and helps your audience to understand you and your values- The use of humour- The importance of knowing your audience, their pain points & how to solve them- Using video as part of your content- Planning your content versus writing off the cuff- Taking imperfect action, reviewing and receiving feedback- Having a strategy but delivering value without communicating an end game- What's stops people sharing their story, including perfectionism, personal standards, unworthiness, overwhelm, imposter syndrome and comparing with others.- Oversharing - public versus privateAnd more.There is such a timely episode with the current COVID -19 situation and so many businesses moving to online content. We hope you find some useful tools to help you during this time.Enjoy :-)Jo and I would love your feedback. What’s your biggest insight or takeaway from this conversation? If you have any questions or would like us to talk more about online content curation please don't hesitate to reach out.Leave a comment and let us know.For more info on Jo and her business - The Content Coach: www.thecontentcoach.com.auSocial media: https://www.facebook.com/thecontentcoach/https://www.instagram.com/thecontentcoach/https://www.linkedin.com/in/jojohnson/If you’ve enjoyed this episode please share it with your friends and consider subscribing to the Wellthy Living podcast on iTunes or on the Wellthy Living youtube channel, so you can listen to for more conversations with wonderful humans who’s stories, knowledge, actionable ideas and wisdom can help you to live a meaningful, connected and well life, both personally and professionally. I’m Lisa, I’m an integrated life, clarity and wellbeing coach, a conversation facilitator and event creator, facilitator and host.To find out more about my services you can visit my website www.wellthyliving.com.au or connect with me on all social media channels.https://www.facebook.com/welllthyliving/https://www.instagram.com/wellthy.living/https://www.linkedin.com/in/lisaentwisle/Until next time remember CONNECTION IS MEDICINE