Ep.378 ~ The CEO of K-Swiss & Partnering w/ Gary Vaynerchuk ~ Barney Waters

Barney Waters ~ CEO of K-Swiss Shoe Company ~ Current Series ~ 100 Interviews with 100 Major Influencers We are five podcasts into our new ‘100 Major Influencer’ series and I have to tell you I am really inspired by our guest today! Recently, I was introduced to the CEO of K-Swiss shoe and apparel company Barney Waters.  Barney agreed to come on the show and I am very glad he did. Barney and K-Swiss are taking their marketing strategy to a completely different level that I have never seen before. They are focusing on making ‘the shoe’ for CEOs and entrepreneurs. I have to be honest, at first, I was a bit taken back by the strategy, but after talking to Barney and learning more about their purpose and focus I am completely on board with what they are doing. In fact, during the show, I thought to myself a few times...I have to get me a pair of those shoes!.  K-Swiss is using influencer marketing for new and young hip CEO’s and entrepreneurs to promote and they have even created a very unique partnership with the legendary Gary Vaynerchuk and Barney share exactly how that partnership and partnerships with other influencers were created and handled.   06:43: How did Barney Wind Up at K-Swiss 09:01: A Behind the Scenes Snapshot of the Sneaker World 12:43: The Peaks and Troughs of K-Swiss 15:59: Making K-Swiss the Show for the CEO and Entrepreneurial World 19:41: Picking Fights You Can Win in Business 21:31: Recognizing if You're in a Market You Can’t Win 24:55: K-Swiss’s Influencer Marketing and Establishing a Partnership w/ Gary Vaynerchuk 28:17: Sending a Freezing Cold Email to Gary V and Having Success 29:29: Creating Partnerships w/ High-Profile Partnerships 36:29: Barney on Authenticity & Transparency   Contact Info: https://kswiss.com/ CEO’s Wear Sneakers Podcast Social Media: @barneywaters