Ep 38 : Andrew Deutsch on Strategic Marketing & Strategy First Approach, Brand Advocacy, Predictive Sales & Marketing Using Artificial Intelligence

What is the strategy first approach to sales and marketing ?   How do you convert every touch into a voracious advocate of your brand ?  What is the role of predictive AI & data analytics in upselling and cross-selling ?   Andrew Deutsch answers the above questions in an interesting and often funny conversation. Andrew Deutsch is a CEO of Fangled Technology. He is a Global Marketing & Sales Executive, passionate about converting every touch into an advocate for your brand.   Please connect with Andrew on Linkedin https://www.linkedin.com/in/andrew-deutsch-2445936/  Andrew is also a host of The FangledCast Podcast.  Please visit his Podcast page- https://fangledtech.com/podcasts/  Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.    Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/  00:00 Introduction to Andrew Deutsch  00:55 Strategy First or Customer First Approach to S & M  06:66 Converting Every Touch Into an Advocate for Your Brand  09:43  Need for Due Diligence in International Marketing  12:45 Predictive AI & Data Analytics in Sales & Marketing  17:45 Rapid Fire - Personally Speaking With Andrew   Follow Jagged with Jasravee    Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Linktree : https://linktr.ee/jaggedwithjasravee  Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/  #brandadvocacy #predictivesalesai #customerfirst