Ep. 38: Cuban Bakeries, Branding, and Vet Nurse Entrepreneurs; Meet Lory Ventura

Lory was born and raised in Southern California. Her father immigrated from Havana, Cuba in his mid-teens and established a bakery in Glendale, CA helping to instill in her a firm work ethic and strong integrity. She graduated from Pierce College with a double AS in Animal Science and Equestrian Science as well as a Certification in Barn Management. She went on to work as a horse trainer for several years before she moved to Loudon County, VA. While in Virginia, Lory made a horizontal move in the animal industry from the barn to the clinic and started working as a veterinary assistant. Three years later, she returned to Los Angeles, continuing to work as a veterinary assistant. Lory has over 20 years of experience in the animal care and pet industry. She has a degree and is certified in Animal and Equine Science with 10 years of experience working in veterinary clinics across the Los Angeles Area, including emergency hospitals. All her life, she has had a deep-seated passion for companion animals and their needs and has found helping people keep their 4-footed friends healthy and happy deeply rewarding. Topics covered in this episode: Lory's journey into becoming a mobile veterinary nurse About Pet Pal LA The value of a mobile veterinary nurse The importance of branding and marketing Challenges of being a traveling vet tech LA traffic as a mobile house call service Links and Resources:  Visit Pet Pal Los Angeles  The House Call Vet Academy links: Download Dr. Eve's FREE House Call & Mobile Vet Biz Plan!  Find out about The House Call Vet Academy online CE course   Learn more about Dr. Eve Harrison   Learn more about the Concierge Vet Mastermind! FREE Concierge Vet Starter Kit mini course Learn more about SoulShine Space For Vets. Use discount code SHINE15 for 15% OFF SoulShine Space For Vets! Learn more about 1-to-1 coaching for current & prospective house call & mobile vets.  Find out about the next House Call & Mobile Vet Virtual Conference  House Call & Mobile Vet Virtual Conference 2023 ticket sales are now open!!!! Ticket prices go up after the new year, so get 'em while they're hot :) Vet tech price is 20% off with code VETTECH2023 before the new year too! Date: February 18-19, 2023 Time: 8am-6pm (PST) Saturday & Sunday Music: In loving memory of Dr. Steve Weinberg. Intro and outro guitar music was written, performed, and recorded by house call veterinarian Dr. Steve Weinberg. Thank you to our sponsors! Rockin' Pets, Rollin' Vets PriVet Pet Care First Opinion Veterinary Ultrasound- Online CE courses on ultrasonography & machine selection Good Pharma Tea (Use code Harrison20 for 20% off your order!) Veterinary Recommended Solutions - Get a $200 gift card! Just mention this podcast when you set up a discovery call with VRS's medical director about their ethical & rigorously tested veterinary supplements. This podcast is also available in video on our House Call Vet Cafe YouTube channel