Ep. 38 Drew Tybus Marketing + PR for Small Business Part 2

In this episode of That Westfield Podcast, Drew Tybus dives into the nitty-gritty of PR and marketing for small businesses. The discussion highlights the crucial differences between PR and advertising, emphasizing that PR leverages trusted third parties like journalists to share your story authentically, while advertising is a repetitive paid approach. Drew shares practical tips on crafting press releases, utilizing wire services, and the importance of documenting your journey to engage your audience. Furthermore, the episode offers actionable strategies for handling crises by building a bank of goodwill through community service and positive PR efforts. Finally, Drew underscores the value of being transparent with influencers and local media to drive genuine engagement. Don't miss these essential insights to enhance your business's public image and market presence. Visit oakpr.com to learn more. Want to promote your business on That Westfield Podcast? Email [email protected]