Ep 38: Google, AI & The Future of Apartment Reviews

Reviews are no longer just about reputation—they're now a critical ranking factor for Google, local SEO, and even AI-driven search. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down how reviews impact visibility across Google and emerging AI platforms like ChatGPT, and why multifamily teams need to rethink how they ask for and manage reviews. From timing and strategy to keywords and consistency, this episode gives a practical framework for turning everyday resident interactions into powerful marketing assets. You'll learn: Why reviews directly impact Google rankings, local SEO, and AI search visibility How AI platforms require higher rating thresholds than Google to rank Why consistent, fresh reviews matter more than one-time review pushes When to ask for reviews (tours, move-ins, renewals, maintenance, events) Why reviews from prospects, vendors, and partners still matter How keywords in reviews (like amenities) improve discoverability The biggest mistakes: over-asking, automating, or ignoring negative reviews To suggest a topic, get in touch! For more multifamily marketing help, connect with us at Resident360. Drop Us a Review If You Enjoyed the Episode!