EP 38: Live from IPMI - 9 Parking Experts Discuss Tech Trends, Customer Pain Points & Parking’s Future

In this special episode, recorded live on the expo hall floor at IPMI 2025, Brian Wolff, Heidi Barber, Tina Gray, and Courtney Cooper talk to 9 parking leaders about what’s working, what’s not, and what they’d change with a magic wand. From drones and data to broken gates and customer confusion - it’s a rapid-fire tour of the industry's most pressing challenges. Key Takeaways AI, LPR, and cashless tech are gaining momentum Small operators are creating big impact with service and speed Public education is key to addressing parking complaints Drones, signage strategy, and predictive analytics are shaping the future Featured Guests: 00:54 – Tiffany Wells (Bethlehem Parking Authority) 03:16 – Larry Cohen, PTMP (Lancaster Parking Authority) 11:03 – Haas Khalfan (Signs and Decal Corp)  14:50 – John Morgan (PMT Consulting) 25:40 – Corinne Zurcher (Pivot Parking) 29:14 – James McDyre, MPA, PTMP (Penn State) 30:39 – Luke Anderson (Penn State) 33:46 – Gabe Mendez, PTMP (UW-Madison, IPMI Board) 40:14 – Marlene Cramer, PTMP (Cal Poly SLO, IPMI Board) Subscribe and Stay Connected: Subscribe to Harder Than It Looks: Parking Uncovered on your favorite podcast platform: Apple Podcasts Spotify Amazon Music YouTube  Connect with Parker Technology: Delivering exceptional customer experiences is what we do best. Learn more at www.parkertechnology.com Or email us: [email protected]