Ep. 38: The Owner’s Box — The Real Game of Running a Chiropractic Practice with Dr. Phil Golinsky (Part 2)

SUMMARY: In this episode of ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Mary Frances Duncan interviews Dr. Phil Golinsky and his wife Phoebe Casey, the founders of RxWellness Spine & Health. Phoebe shares her journey from the corporate world, where she spent years consulting with Fortune 100 businesses, to her current role as COO of RxWellness Spine & Health, where she combines her skills with Dr. Golinsky’s clinical background to build a thriving chiropractic brand. The conversation covers leadership in business and family life, rebranding for growth, and building scalable systems. They also dive into the importance of data-driven decisions, defining roles within your practice, and mentoring other practitioners to help leave a lasting legacy in the chiropractic field. TAKEAWAYS: Dr. Golinsky has over 30 years experience in private practice as a chiropractor. In 2018 he began working with his now wife, Phoebe Casey, to scale RxWellness Spine & Health into a chiropractic empire in the Washington, D.C. metro area. Defining clear roles is essential in family-owned businesses to ensure a cooperative and productive work environment. It’s important to keep in mind that running a chiropractic practice requires a leader with business acumen, not just a clinician. Rebranding played a key role in positioning RxWellness in its market, with a focus on wellness - staying in front of pain instead of chasing it. Strong systems and key performance indicators (KPIs) are critical for growth. In order to scale, chiropractic practice owners must learn to delegate. Investing in coaching accelerates business development. LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro   🎙 Listen on Apple Podcasts // 🎙Listen on Spotify