Ep. 381 | The Power of Market Research: A Guide for Florida Entrepreneurs

Recorded live from the 46th Annual America’s SBDC Training Event in Orlando, this episode of Small Biz Florida features Matthew Jackson, Director of SBDCnet, the national research and information arm of the SBDC network. Host Tom Kindred leads a discussion on the critical role that data and market research play in helping entrepreneurs make smarter, more strategic decisions. Matthew shares his journey from startup founder to research advocate, and how SBDCnet equips small businesses with the same insights used by large corporations free of charge. From industry snapshots to financial benchmarking and trend analysis, this episode shows how small businesses can access high-value resources to support growth and sustainability. Whether you're just starting out or scaling up, you’ll walk away with practical tips for leveraging data in your business planning process. This podcast episode was recorded live at the 46th Annual America’s SBDC Conference hosted at the Orlando World Center Marriott. This podcast is made possible by the Florida SBDC Network and sponsored by Florida First Capital. Connect with Our Guest: http://www.sbdcnet.org